Money, competitiveness and yoga

Telegraph Power yoga: how money has changed a spiritual pursuit

Suddenly, it’s not only acceptable for alpha males to do yoga; it’s considered by many to be a badge of honour.

A longer feature article looks at the growing acceptance of yoga in the competitive corporate world as a means of giving a mental edge, avoiding a lot of the hype that frequently occurs when a media outlet discovers yoga as a social phenomenon. The Telegraph, a British daily, did a previous article on men taking up yoga and another one the mental health benefits of yoga.