In Defense of ToeSox

Toe­Sox, the ath­letic apparel com­pany that spe­cial­izes in socks that fit five toes like a glove and have a sticky sole sur­face, was pil­lo­ried in the blo­gos­phere a few months ago because it used two women au nat­ural to model their mer­chan­dise. Kathryn Budig did ads that fea­tured yoga poses. Car­rie Macy did Pilates rou­tines. Rarely men­tioned was the pho­tog­ra­pher, Jasper Johal, who has spe­cial­ized in the human form in var­i­ous stages of undress — yoga, dance and fashion.

I have to admit that I’ve taken a peek at the ads in Yoga Jour­nal. Of course, I have the excuse that I am an ama­teur pho­tog­ra­pher in love with the human body in a state of mind­ful­ness. I was attracted by the chal­lenge of cap­tur­ing advanced asana with­out dis­play­ing any naughty parts.

For any­one liv­ing in a cave dur­ing August and Sep­tem­ber last year, here are a few point­ers: Judith Han­son Lasater’s Face­book let­ter, It’s All Yoga, Baby’s por­trayal of the dis­pute no more sexy yoga ads! and toe­soxnude­gate: the fem­i­nists & kathryn budig speak up, Ele­phant Jour­nal and  JHN inter­view, or Yoga Journal’s defense with Naked Truth in response to JHN. Carol Horton’s take,  Naked Yoga Beau­ties Sell­ing Stuff! Or, the Per­sonal, the Polit­i­cal, and the Com­mod­i­fi­ca­tion of the Body.

I could not do jus­tice to the diverse per­spec­tives that came to bear on the issue, and there were many. But I’d like to come back to one aspect of the debate that did not get high­lighted.  Some com­men­ta­tors sneered at Toe­Sox because this type of sock was not “standard-​​issue” yoga gear, and was there­fore super­flu­ous to the prac­tice. Toe­Sox is merely exploit­ing yoga to flog con­spic­u­ous con­sump­tion and profit off objec­ti­fy­ing women.

I started think­ing, how­ever, that there could be valid rea­sons to use grippy sole socks:

  • Mod­esty: Not every­one has feet that con­form to clas­si­cally shaped feet, or they may be sen­si­tive to ridicule or just have a bad body image. I have seen peo­ple in yoga class who insist on keep­ing their socks on, and slide around on the mat.
  • Skin and nail con­di­tions: Lots of peo­ple have rea­sons to hide their feet because var­i­ous skin and nail dis­eases may dis­fig­ure their feet. These con­di­tions can be resis­tant to treat­ment. Wear­ing clean socks to class (com­bined with a fungi­cide because these socks are not the equiv­a­lent of san­i­tized latex) would shield other yogis from pos­si­ble infection.
  • Slick sur­faces or slip­pery car­pets: it’s a lot eas­ier to fit a pair of socks in your carry-​​on than a yoga mat, even a travel mat. The Toe­Sox site points out that Pilates equip­ment can be slick.
  • Cold feet: poor cir­cu­la­tion could make some peo­ple to bun­dle up their extrem­i­ties (Toe­Sox also sells grippy gloves). I’ve prac­ticed in a cou­ple of rooms where I wished I’d had a pair of sox because a bad draft made my mat feel as if I’d pulled it out of the refrigerator.
  • Bet­ter than sneak­ers: in some gyms and fit­ness cen­ters, peo­ple prac­tice yoga in their ath­letic shoes so replac­ing sneak­ers with Toe­Sox is an improvement.

In defense of the com­pany, Toe­Sox tries to do the right thing, sup­port­ing char­i­ties like the fight against breast can­cer and sanc­tu­ar­ies for hard-​​to-​​place dogs and the Green Bus Project (an effort to share yoga and con­scious liv­ing). The com­pany uses organic cot­ton to pro­tect the environment.

I guess what I am try­ing to say is that one of the virtues of a dynamic mar­ket econ­omy is that it tends to respond to needs, even the niche demand of peo­ple who want to cover their feet (for what­ever rea­son). Who are we to cre­ate even more obsta­cles to a yoga practice?

An honor and a discovery

it’s all about the yoga, baby (aka, rosanne) just hon­ored me by des­ig­nat­ing my His­tory through the cov­ers of Yoga Jour­nal as one of the top 15 yoga posts of 2010.  Just imag­ine the com­pany that puts me in: YogaDork, Namaste, BitchesThink Body Elec­tric… and the list goes on.   That’s a lot of prana fol­low­ing through those pages. I haven’t had this kind of honor since Yahoo put my gci275.com on the site of the day list bacvk in 2003.

While we’re on the sub­ject of Yoga Journal’s his­tory, you can see the full archive at Google Books, with the last issue being Decem­ber, 2008 and the Prac­tice at Home Guide (2009).  Truly amaz­ing! I have not check each and every one, but there they are, with all their con­tent and in full color (except early issues when it was black and white, plus a color cover).  Is this legal?

It’s just money but who’s counting

Photo: a hand mudra during meditation

A clas­sic hand mudra dur­ing med­i­ta­tion closes the energy circuits

When­ever the New York Times starts pub­lish­ing mul­ti­ple arti­cles on yoga (two arti­cles in less than a week; see the pre­vi­ous two blog entries), it usu­ally por­tends a major exis­ten­tial cri­sis for the U.S. yoga com­mu­nity. The atten­tion from major media is another indi­ca­tion that yoga is dip­ping into the Amer­i­can main­stream and los­ing its authenticity.

One of the cen­tral buga­boos for many com­men­ta­tors is that yoga  now means big bucks. Just look at some of  recent arti­cles: The future of YogaHow Yoga Sold Out (WSJ’s Speakeasy blog, writ­ten by  Stephanie Syman) and YogaDork’s Who Will Save Yoga?. Some­where in these arti­cles you’ll find a state­ment like “…yoga is a $6 bil­lion indus­try with some 16 mil­lion Amer­i­can followers.”

These fig­ures comes out of Yoga Jour­nal‘s 2008 Yoga in Amer­ica study. Jour­nal­ists love the YJ fig­ures because they come from a rep­utable source, con­firm that yoga has moved beyond niche sta­tus, and impute the value of their own report­ing on the topic (“My edi­tor did not send me out to write a human inter­est fea­ture about an ex-​​hippie.”). Con­tinue read­ing

History through the covers of Yoga Journal

Cover art for Yoga Journal

May 1975

Because this year is Yoga Jour­nal‘s 35th anniver­sary, the mag­a­zine has been cel­e­brat­ing the mile­stone. Among them, they brought together all the cover art of Yoga Jour­nal. Then they wanted vis­i­tors to pick the best all time, the most intrigu­ing, the most inspir­ing and the favorite vin­tage. I did not vote because it seemed to be point­less exer­cise. But I did go through all 220 issues and began a reflec­tion that came to some inter­est­ing con­clu­sions. I’ve been a sub­scriber since 2004 (I have them all) and usu­ally read it within a week of arrival. Stephanie Syman used the progress of Yoga Jour­nal as a barom­e­ter of the dis­ci­pline in the United States in her book, The Sub­tle Body: The Story of Yoga in Amer­ica.

The Cal­i­for­nia Yoga Teach­ers Asso­ci­a­tion started and owned Yoga Jour­nal for the next 23 years. At its hum­ble start in 1975, Yoga Jour­nal looked com­pletely ama­teur­ish (those were the days of pho­to­copy­ing the print run) and then grad­u­ally shifted to mod­estly accept­able for a niche magazine.

In late 1979, the mag­a­zine cov­ers took a quan­tum leap in qual­ity, becom­ing a pro­fes­sion­ally pro­duced iden­ti­fi­able brand (or it may have reflected pub­lish­ing tastes of the time). I don’t know any­thing about its con­tent. I’m just speak­ing of its cov­ers. [MLS: You can see the con­tents of all issues up to 2009 at Google­book. The mar­vels of the Inter­net.] Con­tinue read­ing

More on Lotus

Alan Lit­tle has again come to the res­cue with more advice on how to ready your­self to get into Pad­masana (Lotus posi­tion) with­out injur­ing your­self. Coin­ci­den­tally, last night I read an excel­lent arti­cle, “Yogi Beware: Hid­den dan­gers can lurk within even the most famil­iar pose,” in Feb­ru­ary 2005 Yoga Jour­nal by Judith Han­son Lasater. The arti­cle is not yet online or I would point to it. She also warns about three other poses: Paschi­mot­tanasana (seated for­ward bend), Marichyasana III (pose ded­i­cated to the sage Marichi), and Chat­u­ranga Dan­dasana (four-​​limbed staff pose).

Lasater’s arti­cle is use­ful because it points to other yoga poses that will help pre­pare you for Pad­masana. She specif­i­cally men­tions Bad­dha Konasana (Bound Angle Pose) and Prasarita Padot­tanasana (Wide-​​Legged Stand­ing For­ward Bend), as well was oth­ers. In my case, I can’t get either of these posi­tions right so I am far from attempt­ing Lotus itself. The beauty of yoga is that there are a vari­ety of poses that address the same mus­cle groups, some more advanced than oth­ers. In addi­tion, there are mod­i­fi­ca­tions that can be made to poses to make them more approach­able for beginners.

Like Alan, it may take me seven years (or more) to feel com­fort­able in Lotus pose. You start by accept­ing your own lim­its and use aware­ness to explore those lim­its with­out harm­ing your­self. It’s not “no pain, no gain.” You patiently put in the time on the mat, and you will be rewarded in due course.

Thoughts on yoga as a business

I finally got my September/​October issue of Yoga Jour­nal. It has already been out on the news stands for a month, but my sub­scrip­tion did not arrive. I had to give it a decent time to see if it would finally showed up. When it didn’t, I went out and bought a copy. The issue is a full 200 pages long and comes with a DVD pro­mot­ing the new yoga instruc­tional video series star­ring Natasha Rizopou­los, with med­ical com­men­tary by Dr. Tim­o­thy McCall. Plus, a Win­ter issue of Bal­anced Liv­ing (a kind of bonus pub­li­ca­tion) has just arrived too. Plans are to turn it into a stand-​​alone mag­a­zine next year.

This brings me to a line of thought that’s been on my mind. I’ve noticed com­men­tary in yoga forums and blogs that Yoga Jour­nal has strayed from its orig­i­nal hum­ble begin­nings in 1975. It now has a cir­cu­la­tion of 310,000 read­ers, up three fold since 1998, and attracts main­stream adver­tis­ers, like Clairol and Sut­ter House wine, as well as the more typ­i­cal ads for yoga cloth­ing, vaca­tions and train­ing pro­grams. Yoga Jour­nal holds sev­eral con­fer­ences a year. Its new pub­lisher, Lynn Lehmkuhl, honed her skills as the pub­lisher of Ladies’ Home Jour­nal, and some crit­ics quip that the mag­a­zine is start­ing to look like it. In other words, it’s becom­ing a big business.

I think Yoga Jour­nal is embarked on a spir­i­tual path that is as dif­fi­cult as being a celi­bate monk. As a for­mer jour­nal­ist who lived off what he wrote, I fully appre­ci­ate the dif­fi­culty of turn­ing a pub­li­ca­tion into a viable enter­prise that appeals to a broad read­er­ship and also inter­ests adver­tis­ers. Sus­tain­ing a com­mer­cially viable pub­li­ca­tion focus­ing on yoga requires a keen sense of busi­ness as well as a loy­alty to the core val­ues of yoga.

In West­ern cap­i­tal­ist, mate­ri­al­ist soci­ety, it’s a tough fit. As strange as it may seem, you can have just much “semi”-independence if you have a strong com­mer­cial prod­uct that has bro­ken out of the pack and has a diver­si­fied adver­tis­ing base, rather than a non-​​profit always drum­ming up dona­tion. Once you decide to be a for-​​profit orga­ni­za­tion, you can’t say that you’re only going to make a lit­tle money. You have to pre­pare for a mar­ket down­turn or com­pe­ti­tion from other pub­li­ca­tions or media.

As yoga moms, rat-​​race burnouts and other mem­bers of this emerg­ing group become an iden­ti­fi­able seg­ment of the mar­ket, the stronger the trend of absorb­ing and co-​​opting yoga into main­stream culture.

For those who miss the day when Yoga Jour­nal was untainted by com­mer­cial­ism, they can get their daily ration of purity at many of the yoga web­sites and blogs that are main­tained with­out any money-​​making interest.

Flex time in yoga and science

I keep com­ing back to an arti­cle, What sci­ence Can Teach Us About Flex­i­bil­ity by Fer­nando Pagés Ruiz, appear­ing in the Yoga Jour­nal March/​April 2000 issue. It’s a long read, but it goes into the details of what hap­pens to your mus­cles, and, more impor­tantly, ten­dons, lig­a­ments, and mus­cle fas­cia when you’re stretching.

This ref­er­ence comes to mind because I went to my Fri­day evening yoga class and dis­cov­ered that there was a sub­sti­tute instruc­tor. She led us in a few sun salu­ta­tions and then spent the rest of the class doing some Pilates exer­cises. I don’t know whether it was the new­ness of the exer­cises, the empha­sis on for­ward bends (pres­sure on my lum­bar area), the dif­fer­ent approach of Pilates or the lack of care­ful plan­ning for the com­bi­na­tion of posi­tions. I ended up not feel­ing the nor­mal release I get after a class. This morn­ing, I woke up and my lower back had stiff­ened up.

Money moves the world

Big busi­ness lunges for a piece of fat yoga profit: “Yoga Jour­nal esti­mates that 15 mil­lion U.S. res­i­dents prac­ticed yoga last year, up almost 30% from the year before. The explo­sion hit a cou­ple of years ago shortly after Gucci grabbed head­lines with $850 yoga mats it no longer sells. While yoga appears to be still grow­ing in pop­u­lar­ity, other fit­ness trends, such as the body-​​conditioning Pilates, are now more explo­sive, says the IDEA Health & Fit­ness Asso­ci­a­tion.” USATODAY.com This arti­cle comes on the tail of the Wash­ing­ton Post arti­cle from last week. It’s a bit breathless.

Sinus relief with a neti pot at your corner drugstore

I was breez­ing through the lat­est issue of Yoga Jour­nal and came across an ad that pro­motes the use of a neti pot (and ingre­di­ents) to clear up “nasal dis­com­fort” (page 71). Sin­u­Cle­anse, how­ever, is avail­able in Wal­greens or any other drug store. I guess that’s just another sign of alter­na­tive health­care going mainstream.There are two online videos — a instruc­tional one that explains the use of a neti pot (though it’s never called that or its roots in yoga) and a health news report from a Wis­con­sin affil­i­ate of NBC. Appar­ently, Sin­u­Cle­anse has been around for about seven years, but it has only recently gone national. The kit costs $15 and 100-​​packet vol­ume pur­chase of refills costs $10.

On the other hand, the Himalaya Insti­tute Press sells a range of prod­ucts for nasal washes. Neti pots are also sold in a lot of yoga prop distributors.

I use mine almost every day.

The fourth pillar of my practice — writing

A friend recently reminded me about a book that I had pur­chased more than a decade ago — Writ­ing Down the Bones by Natalie Gold­berg. It is pub­lished by Shamb­hala Pub­li­ca­tions, a pub­lisher spe­cial­ized in Zen, Bud­dhism, spir­i­tu­al­ity, yoga and other neat things. The book has become a clas­sic, nearly one mil­lion copies in print since 1986. Gold­berg writes and teaches writ­ing with a Zen punch. She says that “writ­ing is a prac­tice,” just like medi­a­tion and yoga.

I was drawn to writ­ing a blog about my yoga life because it is part of a prac­tice for me, just as much as the asanas and pranayama. I learn, share that expe­ri­ence and refine under­stand­ing through putting words together. Writ­ing is what sets me apart from most peo­ple — I learned that in my grad­u­ate stud­ies, at work, on the web and in my life. It is how I man­i­fest gen­eros­ity and acknowl­edge the joy and ful­fill­ment of my daily existence.

Gol­berg explains her 25 years of med­i­ta­tion prac­tice in an arti­cle in Yoga Jour­nal. She imparts some wis­dom about med­i­tat­ing and writing:

And my final rule is this: No mat­ter how far your med­i­ta­tion diverts from the cush­ion or the chair, don’t for­get to return again and again, as much as pos­si­ble, to that immo­bile sit­ting posi­tion, where every­thing runs through you. Think of it: If a writer is a writer, she even­tu­ally, even 30 years later, must pick up a pen again and write. A Zen stu­dent, no mat­ter how much he or she chops wood or car­ries water, must return to the zafu. Each prac­tice has its one essen­tial activ­ity. For Zen, it is sit­ting. This is good. Oth­er­wise we might wan­der off, get lost for­ever, and never find the beginning.”