Now we have a more current version of the market study about Yoga in America to tear our garments and lament the commercialization of yoga:
New Study Find More Than 20 Million Yogis in U.S. “The latest Yoga in America study shows that 20.4 million Americans practice yoga, compared to 15.8 million from the previous 2008 study, an increase of 29 percent. In addition, practitioners spend $10.3 billion a year on yoga classes and products, including equipment, clothing, vacations and media. The previous estimate from the 2008 study was $5.7 billion.”
I wrote about this previous version last year, It’s just money but who’s counting. What has been made public this time is just a press release. Yoga Journal will probably publish a longer piece in a coming issue of the magazine. At least now, we won’t have to cite the pre-Great Recession 2008 figures.