People start to notice

NY Times Meditate on This: A Nationwide Chain of Yoga Studios: “Since then, they have built Whole Body into a chain of 14 Yoga Works studios through acquisitions, and now own five in Los Angeles, four in Orange County and five in New York. They hope to add up to 14 more this year and envision a nationwide chain, with maybe 8 to 10 studios in each major metropolitan area.” This article takes forever to get to the point: that two former Internet-boom guys have started a yoga chain. The business side is a small part of the story and yoga’s benefits is extolled for two thirds of the article. This same story has been done better elsewhere — in Yoga Journal in the April 2005 issue and also an LA Weekly that I linked to before.