Profit and Loss in the yoga business

LA Weekly Everything’s Not Zen: As yoga’s popularity explodes, a battle rages for its heart and soul

“No matter what caused the financial collapse of three quality yoga studios in the past year, the 5,000-year-old Eastern spiritual tradition is a tough fit for Western capitalism. In India, yoga classes are traditionally free, the gurus supported by communities, and such yogic principles as ahimsa (non-harming), satya (truth-telling) and aparigraha (greedlessness) are not so bruised by the constant fight for profit. Everyone agrees that yoga will evolve in the United States, but differences arise when they discuss how.”

This is a fascinating account of what’s happening on the Los Angeles (CA) yoga scene, kind of the epicenter of the yoga explosion in the USA.